Why this work is worth doing
A growing share of buyers now ask an assistant before they ask a search engine, and the assistant names two or three companies rather than listing ten. Being fourth on Google is a position. Not being named at all is not.
The work is different from SEO but it is not mysterious. Assistants cite sources that state things plainly, that are specific about price and process, that are corroborated elsewhere, and that are structured so a machine can quote them without guessing.
What we build
- /01
Citation audit
What the major assistants currently say when asked about your category in your area, recorded verbatim, with the sources they cite.
- /02
Competitor visibility benchmark
Who gets named instead of you, and the specific pages the assistants are pulling from.
- /03
Content and schema programme
Pages written to be quotable, marked up so they can be parsed, and linked so the claims corroborate each other.
- /04
Monthly tracking
The same prompt set re-run every month, with the change in who gets cited and why.
From absent to cited
- 01Prompt set40 real buying questions for your category and area, agreed with you.
- 02BaselineEvery assistant asked, answers recorded, citations logged.
- 03Gap analysisThe claims competitors make that you do not, and cannot currently support.
- 04ProgrammePages, prices and process written plainly, marked up and internally linked.
- 05Re-measureSame prompts, monthly, with movement attributed to specific pages.
Questions we get about AI Search Visibility (GEO)
Is this just SEO with a new name?
It overlaps. The differences that matter are specificity, structure and corroboration. Published prices and plainly stated process do more here than keyword density ever did.
How long before we see movement?
Two to four months for most categories. Assistants re-crawl and re-weight on their own schedule, which is the honest reason nobody can promise faster.
Can you guarantee we get cited?
No, and anyone who does is guessing. We can guarantee the measurement, so you can see whether it is working and stop if it is not.
Do we need to publish our prices?
It helps considerably. Assistants favour sources that answer the question directly, and price is the question.
Does it work for local businesses?
It works particularly well, because there is less competition for "the good X in Y" than there is for the national term.
Is there a commitment?
Rolling monthly with 30 days notice. The audit is useful on its own if you decide to stop there.