Written for owners, not for search engines
Costs, comparisons and the questions worth asking before you buy. No gated PDFs.
A local builder, or a national agency
What you actually gain and lose either way, without the parochial nonsense.
An AI agent or an answering service?
What each one costs per call, what each one can actually resolve, and when the answer is neither.
Automating a task, or hiring someone to do it
A part-time administrator and an automation cost similar money in year one. They diverge sharply after that.
Build it, buy it, or wait
When an off-the-shelf tool is the right answer, and the three signals that mean you should not be first.
Building it yourself in Zapier, or paying someone
Plenty of businesses should build their own. Here is where that stops being true.
Day rates, fixed price and retainers: which one you actually want
Why a day rate transfers all the risk to you, and the two questions that reveal whether a fixed price is real.
GEO and SEO are not the same job
Where the two overlap, where they pull in opposite directions, and why published prices beat keyword density here.
n8n vs Zapier for a UK small business
Cost at volume, what happens when a step fails, and which one you can still change in two years.
Seven things that should worry you in an AI proposal
Day rates, open-ended discovery, no named integrations, and the word "roadmap" doing a lot of work.
Six jobs to automate first in a twenty-person company
The ones that pay back in weeks, ranked by how little they touch your existing process.
The five questions to ask before you let AI near your data
Where it is processed, who can read it, what is retained, what is used for training, and what happens when you leave.
The four bits of schema that actually help an assistant quote you
Organisation, Service, FAQPage and Article. What to put in each one, and the fields that get ignored.
The handoff is the hard part, not the chatbot
Why most AI agents get switched off within a quarter, and what a good escalation design looks like.
UK GDPR and AI: what actually changes
Lawful basis, data minimisation, automated decision-making and the DPIA you probably do need. Written for owners, not lawyers.
What an AI agency actually does, and whether you need one
The term covers four different businesses. Here is how to tell which one is quoting you.
What an AI automation actually costs to run for a year
Model calls, hosting, monitoring and the hour a month someone spends checking it. Real figures from systems we run.
What an AI chatbot costs in the UK, properly costed
Build, integration, conversation volume and the human who picks up the escalations. With the numbers most quotes leave out.
What the first ninety days of an automation programme looks like
Week by week, including the two weeks where nothing visible happens and everyone gets nervous.
What workflow automation costs for a twenty-person company
Three worked examples at the small, middling and large end, and what each one returned in the first year.
Why ChatGPT never mentions your business, and how to fix it
How assistants choose who to cite, why your page-one ranking does not carry over, and the four things that do.