For a lot of UK trade and retail customers WhatsApp is the channel they actually use. Moving them off it is how automation projects die.
How we connect it
Cloud API via a Business Solution Provider
What we automate with WhatsApp Business
- /01
Customer enquiry handling
Order status, bookings and the routine questions, answered from live systems.
- /02
Order taking
Trade orders confirmed against live stock and posted straight into the system.
- /03
Proactive notifications
Delivery windows, appointment reminders and job updates on your template messages.
- /04
Handoff to a person
Defined triggers, with the full transcript attached before anyone reads it.
An example automation
Distributor example. An illustration, not a client result.
Questions about WhatsApp Business
Do we need a separate number?
A number dedicated to the Business API, yes. It can be a new one or a ported existing line.
What about template approval?
We write and submit the templates and handle the rejections, which do happen.
Will customers know it is automated?
Yes, we say so in the first message. Pretending otherwise damages trust and breaks the rules in some sectors.