HubSpot

The CRM we deliver leads into most often. The trick is not writing to HubSpot, it is deciding what deserves to be written at all.

How we connect it

REST API and webhooks

/01

Lead delivery and scoring

A ranked queue each morning, with the reason for every score written on the record.
/02

Enquiry triage

Inbound forms, emails and calls classified, enriched and assigned before anyone opens them.
/03

Deduplication

Checked on the way in, so nobody calls an existing customer cold.
/04

Pipeline hygiene

Stale deals surfaced, missing fields chased, reporting that reflects reality.

Sales build their own lists. A sourcing and scoring pipeline delivers a ranked queue each morning instead.

B2B services example. An illustration, not a client result.

Will this pollute our CRM with junk?

The opposite. Deduplication and scoring happen before anything is written, and we agree the threshold with you.

Can it write to custom objects?

Yes. Custom objects and properties are usually where the useful data belongs.

Do we need an enterprise HubSpot tier?

Usually not. We will tell you during scope if something genuinely requires a tier you do not have.

Twenty minutes is usually enough to know. If it is not a good fit we will say so.